Do real estate agents need a personal website? In today’s digital world, having a strong online presence is crucial for success no matter the industry. And real estate is no exception!
Homebuyers are searching online for properties AND agents. As great as your bio is on your brokerage’s website, that’s not going to make you stand out from the sea of agents in your area.
This is where personal realtor websites come in.
Having your own website apart from your brokerage is one of the most powerful marketing tools you can have as a real estate agent. You’re able to market & brand yourself, increase your visibility to bring in more leads, position yourself as the leader in your market, and so much more.
Let’s dive into the main benefits and reasons why real estate agents need a personal website.
Why Real Estate Agents Need a Personal Website
Personal Branding
Your website is your online identity. It allows you to showcase your unique personality and expertise, attracting clients with similar values.
You sell houses, but your personal realtor website sells you!
Your personal website also promotes YOU (not your broker.) By highlighting your strengths, specialties, and experience on your own website, you’re able to differentiate yourself from other agents in your area. It allows you to position yourself as an authority and thought leader. And we all know that real estate is a highly competitive market, so standing out from the crowd is a must.
When a friend mentions a restaurant, for example, that they can’t stop raving about, what’s the first thing you’re going to do? Head to Google and search for the restaurant! You want to check out the full menu, read some reviews, and maybe even make a reservation.
Homebuyers are doing the same thing! They go to Google to search the agent’s name (aka you) to see your listings, experience, and read reviews from past clients. By having an
Control & Ownership
If the brokerage closes or makes changes that don’t align with your brand, you won’t have control. And you’ll be left with no online presence. With a personal real estate website, you control the content, design, and user experience—all of it!
Lead Generation
Having an inquiry form on your website that’s easy to find and fill out is one of the most important real estate website features you can have. A great advantage of a having a personal website as a real estate agent is that any leads that come in go directly to you! This gives you full control over the growth of your business, which we just touched on in the last point.
Real estate SEO is also a powerful lead generation tool. A well-optimized site can attract leads directly to you, giving you more control over your business growth. By incorporating blog posts and helpful resources on your site, you increase the number of potential touchpoints you can have. These resources help to position you as the leader and go-to in your market, tying back to the first point about personal branding.
Long-Term Investment
Your website is an asset that can grow in value over time. Unlike social media profiles that can change or disappear, you own your website and all of the content on it.
You never want to run and grow your business on borrowed property (aka social media). Because if they disappear or go down, you’re sadly left with nothing and no online presence.
Your website can also grow with you as your business grows. Perhaps when you’re just starting out, you have a very simple site with basics about you, your listings, and a few testimonials.
But as your business grows, you start to showcase more of your expertise on your site through blog posts. You create free resources and lead magnets as lead generation tools.
Credibility
A professional website boosts your credibility and trustworthiness, showing potential clients you’re serious about your career. Having a personal realtor website also gives you an advantage to position yourself as the go-to agent in the area through testimonials, blog posts, and resources.
Make your website a one-stop shop for clients so that their decision to work with you is a no-brainer. You can elevate your site even more by including things like a mortgage calculator, loan information, and more.
So, do real estate agents need a personal website? The answer is simple—yes! If you’re looking for help with your site, explore my real estate web design services. Or if you’re looking to improve your rankings on Google, check out my real estate SEO services. Let’s make your website work for you!
