Here’s a quick fact: Most online visitors spend just 10-20 seconds on your website before deciding to stay or leave.
Imagine this – you land on a website for the first time,
You scan the images with your eyes all while you’re brain is quickly deciding whether to stay and scroll or hit exit.
Then, as you scroll down, you continue to view the page without reading into the text yet.
Why does this happen? It’s because our brains process visuals 60,000 times faster than text. That is why design is absolutely crucial!
It’s the very first thing that catches a visitor’s eye, and it only takes a mere few seconds for them to form an impression.
Mere seconds for them to decide if they stay to learn more.
People can make split-second, instinctive decisions in a matter of milliseconds. Often based on their intuition, or gut feelings.
There are two examples of design below,
think about how each design makes you feel?
Which design will entice you to continue browsing?
Which design comes off un-trustworthy or sketchy?
Poor web-design can lead to frustration and abandonment. 😔
This is why design is an important part of web creation and putting it aside or completely ignoring it will leave a lot of leads / clients on the table for someone else to grab.
Want to make your online presence easy on the eyes?
✅ Use photography that’s clear, clean, and bright.
✅ Use headlines that grab attention.
✅ Use colors that align with your brand and audience
✅ Use typography that’s easy to read.
Design impacts user engagement, retention and, influences how visitors perceive your business, service, and you.
